Marketing has been rapidly changing with the advancement of technology. Digital marketing, along with technological advancements, has transformed the process of marketing. One of the most effective ways of digital marketing is email marketing. Marketers are trying to discover email marketing hacks to get ahead of their competitors.
Email marketing is an influential and vivid way to communicate with people. In addition, email marketing is a very personal way to reach your target audience.
Customer actions can be tailored to email so that every interaction is meaningful to their interests. You can cover topics such as improvements in your company, achievements, asking your customer for input – this list is almost infinite. That’s why when it’s personalized, email marketing works best.
Growth hacking is most typically associated with start-ups and small businesses, i.e. entities that do not have an immense amount of cash to invest but need immediate results. Furthermore, it is a flexible concept that applies to any digital business that wants to have an active user base rising and retaining.
In terms of growth hacking, there are no rules, nor do you need a particular set of tools or rules. Instead, you’re making the rules and figuring out how best to serve your audience and potential client base. Growth hacking removes the need to adhere to a particular marketing strategy and stops you from excessively spending money.
Email marketing is a long-term strategy however, that doesn’t imply that there are no possibilities to hack your list’s growth and email’s efficiency. Some of the email marketing hacks to help you gain more success are:
Top 7 Email Marketing Hacks
1. Email Automation
To manually build and send an email campaign to each person would be a massive waste of your time. This is where tools for email automation come in. You can set up an email once, and as more people keep meeting the trigger you’ve defined, the email will continue to be sent to them without having to do any work.
This is a hack that will deliver the greatest results. While you’re going to have to invest in business email marketing tools, dividends will be paid back over time.
One of the most prominent advantages of email automation tools is that when you set it up, it operates all on its own. You don’t even have to click to make it work. You can depend on the automation tool to operate 24/7.
This is also a huge win for your sales team as email workflows are built to nurture potential customers. You can see what messages and material the lead has interacted with so they are more likely to be interested in what the company has to offer.
Automation can also help you customize your messages, create custom messaging templates, and send emails at any time during the day. Adding a personal touch can increase the open rates and click-throughs of your emails.
2. Mobile-Optimized Emails
55 percent of emails are now viewed on a mobile device, a figure that shows that more emails are read on a mobile device than on a computer. As the views on desktop continue to decline, it is important to be able to carry out marketing campaigns that effectively view and function on mobile devices.
If your emails are not mobile-friendly, the ability to engage your subscribers and drive results might be lacking. The subject line is one of the most important features of an email. Making them attractive can have a huge impact on the open rate. When you notice that a good number of your subscriber’s open emails on mobile devices, it would be worth maintaining your subject lines below 25-30 characters so they look amazing on those devices.
When writing a copy for mobile-friendly messages, keeping it short and descriptive is key. Concise informative content makes it easy for your reader to understand the message and take the required action. Well, to write an effective email, you should know how to write. Taking a content writing course can help you to become a professional writer. To make it the most mobile-friendly, place your call to action close to the top of your email. Make your CTA clear and appealing to achieve maximum clickability.
Do not stack links on top of each other, as this makes clicking and taking action difficult for subscribers using mobile devices. Make sure you check it across multiple devices and email clients before scheduling and submitting your email to make sure it looks the way you expected.
Storytelling has always been a valuable tool to pass on the information and get a powerful emotional response from the viewers. To develop a stable and meaningful relationship with their audience, marketing experts use the art of storytelling.
One of the best ways to quickly hook in your readers is to frame your email with components of storytelling. People are interested in reading about real people. When you give your audience something interesting to read, they’re not only going to hang on to your every letter, but they’re going to wait until your next mail.
Using stories to convey the ideals and goals of your company allows you to illustrate the characteristics that can differentiate your company from your competitors.
Every story needs a character to lead. Your brand, organization, or a key personality that shaped its development may be the primary character in email marketing. To make the audience connect, give out the experiences with the help of the character. It is necessary to give the audience a Call-to-Action at the end to proceed conversions.
Use your collected data from sources like artificial intelligence to tell the right story at the right time. A retailer can deliver the next best offer to a customer with hyper-personalization, a tailor-made email based on their personal preferences story or previous purchases.
4. Social Proof
Social proof is a psychological process in which people adhere to other people’s behavior simply because they believe it must be the right thing to do if other people do it.
Prospective customers see before them the examples of others and assume that if they follow in the footsteps of those individuals, they will also enjoy the benefits.
A satisfied customer’s testimonial that already uses the brand goes a long way to convincing others to try it out as well. Seeing other customers use the brand to be successful reassures that they will also be successful.
Another method to use social proof is to show awards won by your agency. If one of these awards is given to you or your company, the reputation and recognition will be passed on to you. It’s a great way to increase your email click-through rate by incorporating feedback from real customers who have used your brand.
Stay active online by promoting online reviews, putting out great content, and engaging with consumers on social media.
Proofreading means checking the content for errors, spelling mistakes, poor grammar, typos, and much more. Any flaws in your emails will harm the company’s integrity and reputation.
Proofreading may take some time, and it might seem long-winded to go through your content over and over again, but it is essential to your content’s performance.
If you take the time to check your emails before they go out, you can correct most of the errors. There are countless online grammar and spell checkers that can help you to proofread your content. Most of these tools are free as well.
Taking a break between the editing process and the proofreading process to make sure your content is correct. When you return, ignore the content of the email itself completely and focus on the language, grammar, and punctuation you used.
6. Email Signature
This is one of the most important Email Marketing Hacks. An email signature is like sending a business card to a person every time you send an email. You want to make it look professional and demonstrate the identity of your business.
Every part of the email can be another conversion tool. Most people would search to see where the message came from, even if they may not focus on anything else. Your signature is a superb way of reminding prospects of what you are doing best or point them to anything that is currently strategically important.
You will create free traffic by adding links to your website. The addition of your phone number or other contact information can encourage a customer to reach out to you. You can raise the number of followers on your social media profiles by adding social media buttons.
The best part about the email signature is that you don’t need any effort at all. By adding those links and text to your logo, you can promote without actual marketing but still reap incredible benefits.
7. Keep Evolving
You should always develop and grow your email marketing system. You can never get relaxed in your commitment and nurturing practices with a good stream of leads coming your way.
Don’t worry about going back and fixing what doesn’t perform. There is nothing fixed in email marketing. There is work to be done at all times, even if you are performing wonders.
Emails remain a fantastic source to secure a loyal community that will grow to support and refer your brand, regardless of your business.
The prime reason people fail in email marketing is they give up too early. The Email Marketing Hacks mentioned above will aid you to get there quicker but the road to success won’t be easy.