Yes, the digital audience is continuously evolving these days. The upside of visual content in digital marketing is that audiences are automatically drawn to it. This is what marketers take advantage of. There’s no doubt that a photo is worth a thousand words. So, you should use an image for your brand, and even adopt the right image format to represent your brand information legitimately. An SVG (Scalable Vector Graphics) image format is great for responsiveness rather than regular image PNG! Thus, these days, people stick with online PNG to SVG converter just because it helps to convert PNG to SVG for free and keeping the quality high.
Top 7 Reasons to Use Visual Content in Digital Marketing
For online businesses, a powerful picture works as an efficient tool for individuals as well as organizations. That’s not the end-point, there are numerous benefits why you need to stick with visual content in Digital Marketing. Let’s find:
1. Human Brain Adopts a Visual Faster than any Other Type of Content:
Experts depicted depict that the human brain can process an image in a few milliseconds, that’s the obvious reason why using effective visuals will spark the interest of visitors and increase engagement within no time. When it comes to sending the message in the least given time, this is indicated as highly beneficial. No matter whatever your digital marketing niche is, you ought to use SVG image files rather than regular image formats like PNG, JPG because SVG supports scalability without losing the quality. And, if you want to turn PNG into SVG online, then free PNG to SVG converter supports to do particular conversion process. Studies have shown that:
- Human eyes can easily register over 36000 visual messages per hour, which accounts for 10 visuals per second
- Over 90% of the informative content that is transmitted to the brain is referred to as visual
- When the brain process information, it can swiftly process visuals 60,000 times faster than any text
2. Visuals Have a Great Chance to Trigger a Reaction:
Well, from the above key point you come to know that the human brain processes visual information far easily, efficiently, and at a faster rate. That’s the patent reason why the chances of evoking reactions from the users also increase significantly. The fact indicated that emotional response is highly linked to visual stimuli in the human brain. Thus, an individual can only react when you form a visual content of the provided information in their brain. When they become fed up with textual content, it should first convert into visual information, which then leads to a reaction. And, an online PNG to SVG converter is the fair and best way to convert multiple PNG at once to SVG (batch conversions). On the contrary, visual content is something that generates a far quicker response.
3. Visual Content in Digital Marketing Comes with a Long-Lasting Effect:
Recent studies revealed that the brain tends to readily grasp visual information. Thus, if you people see an image of the blue balloon in the right hand of a girl who wears a red dress, it becomes easy to memorize the information. However, when it comes to branding, try to use SVG vector image as it loads faster, while PNG does not. PNG image files come in large sizes and the larger the file size will slower it’s to render/load. That’s why an online PNG to SVG converter is the freeway that lets you convert PNG to SVG vector images without distorting the image quality. Also, the human brain remembers it for a longer time as compared to reading it in text form. Apart from a long-lasting impact image, it optimized also bring you more traffic, sales, and high search engine rankings.
4. It is Handy to Condense a Lot of Information in a Visual:
Website audiences oftentimes tend to read about 20 percent of the text on a particular page. Also, it is noticed that an average person can read 100 words per minute. However, when it comes to a one-minute-long video, you can readily convey a message with much more information. When it comes to research articles, the stunning option is to simply highlight all the key elements of the study in an infographic. This is the only thing that lets users readily grasp all the essential content in the shortest stipulated time. When it comes to your brand campaign, you ought to use SVG files due to their high quality and responsive behavior, while neglecting regular visual image formats like BMP, JPG, or PNG. And, if you are seeking a way to convert PNG to SVG, then an online PNG to SVG converter is the specific way to do so.
5. Social Media Engagement Rate is Far Better for Visuals:
It is noticed that the popularity of visual content in Digital Marketing came with the swift advent of social media sites. There is no need to deny that the social media engagement rate if visuals are far greater than other platforms. Studies revealed that content with the exact relevant images gets over 94% more views than content that is without relevant images. So, attractive SVG image files to promote your brand right now and say goodbye to PNG because its raster image doesn’t provide you with quality results. And, if you already created PNGs, then it’s better to use PNG to SVG converter online to turn PNG into SVG immediately. Also, visual information is 40 percent times more likely to attain shared on social media as well as textual content.
6. Increasing Website Traffic:
The Cisco Visual Networking Index is depicted that by 2021, videos will consider 82 percent of all consumer’s internet traffic around the globe. Remember that video production is something that costs a lot of money, but remember that it is a crucial investment to attract more people to your website. If you people hesitate to make videos a part of your site content because of budget concerns, then you ought to consider how much your business will lose in terms of site traffic. Also, you could use images and even also designed them in a user-friendly format like SVG instead of PNG. And, if your brand images are already in PNG image formats, then it’s the right time to use an online PNG to SVG converter that does all for you in a matter of seconds.
7. Boosting Engagement, Conversions & ROI VIA Visual Storytelling:
Visual elements are indicated as the fastest and most effective way to boost your engagement rates, and consequently your conversion rates as well as ROI. It is said that the more interesting your campaigns, the more engaged your audience will be there. That’s the major reason why Tweets accompanied by images get over 150 percent more retweets than their plain text counterparts.
In a Nut-Shell:
All the above-mentioned reasons indicated that information with visual content taps into the visceral psyche of your audience, and even enticing them to attain more information. Remember that if you are going to consider PNG image format as an animated element, it does not make sense, and if you already designed them and just uploading are left, then simply account an online PNG to SVG converter to save PNG as SVG vector file. So, stay visual and get more leads in your digital marketing strategy. Good Luck!