Digital marketing has an effect on everyone now, whether they are aware of it or not. It is, very simply, today’s marketing axis. It’s also one of the few careers available today that allows you to pursue both your artistic and financial goals. We’ll discuss the highest paying digital marketing jobs in India in this article. Most millennials now want to work in marketing, and rightly so. Before we get through the highest-paying digital marketing positions, let’s talk about the benefits of digital marketing work profile now.
Advantages of working in digital marketing:
Demand For Digital Marketing
Today’s messaging is so prevalent in people’s lives that it practically makes the globe move around. As a result, there is a tremendous appetite for advertisers. Even if a pandemic reached the planet in 2020, marketers will be among the last to risk their high paying digital marketing jobs. In reality, since most companies were exclusively focusing on digital marketing at the time, demand for digital marketers increased even further.
No Specific Education
The greatest thing about seeking a career in digital marketing is that you don’t have to worry about your academic history. Since most Indian educational systems do not have a dedicated curriculum for digital marketing, students from any educational context can follow this area. On the job, most marketers pick up the skills and strategies required for digital marketing. This is a huge advantage because it’s a very practical area, and theoretical knowledge can help you very little if at all.
Marketers are creative minds who must introduce their customers to their target audience in unconventional ways. As a result, they have a lot of artistic flexibility to experiment with and develop techniques that improve how consumers perceive these brands.
Concise Training Courses
Digital marketing courses are available from a variety of online educational institutions. Others are devoted to specialized positions in digital marketing, while others primarily offer a summary of the marketing industry in general. Many institutes offer globally recognized credentials as well as business experts as advisors, helping you to obtain an insider’s viewpoint on digital marketing.
The marketing world is dominated by people with a wide range of abilities. It necessitates that the staff excels in what they do. In marketing, the ability to think creatively and innovatively is essential. Whether it’s producing relatable content, finding out SEO and SEM for a brand, or some of the other zillion facets of digital marketing, we’ve got you covered.
Marketing is a very complex area. Due to the vastness of the universe, no one entity would be able to investigate any aspect of marketing. Simply listing all of the marketing positions available would demonstrate how vast the field is. Copywriting, UI design, SEO, Website design, social media marketing, analytics, visual and graphic designers, and many more are all available. Furthermore, nearly every industry in the world needs a digital marketer, so the prospects are practically infinite.
Marketing is a sector that is continuously rising and changing, with no signs of slowing down anytime soon. It’s a fast-paced, ever-changing environment that has digital marketers continually on their toes. The relentless emergence of new patterns and features necessitates that advertisers remain vigilant, innovative, and opportunistic. This removes the monotony and exhaustion from a marketer’s life.
If you have the passion and expertise for it, a job in digital marketing can be very lucrative. Since there is a strong demand for digital marketing and limited availability, you should still ask for a better wage while negotiating your remuneration.
Top 10 Highest Paying Digital Marketing Jobs in India
Building a successful career in digital marketing requires a lot of time and training. However, if you’ve learned the requisite skill sets and proven to be an asset to the marketing community, marketing will pay off handsomely. As a result, here is a list of India’s top 10 highest paying digital marketing jobs.
Digital Media Manager
A digital marketing manager’s duties include designing brand plans for several businesses and settling on multi-channel promotions for their goods and services. They determine what a brand’s message can be and which contact platforms are most effective in reaching their target audience.
A digital media manager’s key aim is to make lead generation and consumer acquisition as easy as fast as possible. This work needs someone who is excellent at monitoring success and forecasting outcomes while holding a close watch on customer behavior trends.
Pay Per Click Manager
Budgeting, keyword collection, copy improvement, systematic search methods, and other tactics are used by these marketing experts to improve PPC promotions. PPC administrators are responsible for a range of ad forms, including Google Show ads, Bing ads, and other paying search engine advertisements.
Overall, they develop plans for their customers and promote programs that help them meet their objectives. PPC managers are in high demand, and their wages are among the high paying digital marketing jobs in India. A PPC manager’s average yearly pay is 10.5 lakhs year.
Search Engine Marketing (SEM) includes tactics such as search engine optimization (SEO), pay-per-click advertisements, and other forms of paying to advertise. As an SEM expert, you’d be responsible for ensuring that when your target prospects search for something specific online, they find your company in the top results. Due to the strong and rising demand, SEM/SEO specialists should expect to receive one of the highest salaries in the digital marketing industry in India.
To create a compelling business case for SEM spending, you can also handle online promotions and redesign websites to drive search results. It has consistently been one of India’s best digital marketing careers. An SEO/SEM specialist’s annual salary ranges between 3.5 and 9.7 lakhs.
As one of the highest-paying positions in the field of digital marketing, The concerns of needless clutter and low attention spans hamstring marketing campaigns in an increasingly digital environment. Consumers now spend a lot of time online, but they are so busy and have too many choices. As a consequence, a well-planned content campaign may be a valuable commodity. As a result, it’s no surprise that these are some of the highest-paying positions in digital marketing.
Content strategists are hired by a variety of organizations who are adamant about tailoring their business goals to satisfy the needs of their consumers. It is their responsibility to achieve the much-needed brand recognition and scope, as well as to discover the crucial connection between content and SEO. A few tasks that they perform for the companies are conducting content audits, creating style guides, populating event calendars, curating high-quality content and developing a compelling copy for the brand.
Content strategists must be imaginative, systematic, and well-organized in order to meet the aforementioned obligations. They should be able to recognize important marketing topics and then put strategies in motion to engage the target audience. A content strategist can earn a yearly salary near to 7 lakhs.
E-commerce has become a common method for merchants to market their merchandise without having to invest in a physical location. This makes it easy and affordable for them to expand their businesses. Amid the covid crisis, all those retailers who formerly preferred owning their retail outlets would reconsider their strategy.
Ecommerce specialists must optimize their pages with buttons and product descriptions for each particular product. They must also consider the consumer experience and improve transactions when working with the sales and marketing departments to set lead generation and sales goals. An e-commerce specialist’s annual wage ranges from 3 lakhs to 10 lakhs.
Social Media Experts
A social media expert’s primary aim is to build content for multiple social media channels that support a brand, improves interaction, and offer relatable value-added content. Since doing well on social media helps to improve website traffic, many businesses now want to employ their own social media specialist to handle this role. Annually, Social Media Specialists receive about 3.5 lakhs.
Brand Marketing Experts
In today’s world, it’s becoming increasingly important to devote time to developing a digital brand. Bad ratings and bad customer service will do a lot of harm to the business’s image. As a result, brands must take it seriously. This is why it’s important for brands to provide space for engagement and storytelling so that their target demographic can better appreciate and connect to what the brand stands for.
A Brand Marketing Expert’s role is to elicit empathy in the minds of their audience and establish themselves as a trustworthy brand. They make about 10.7 lakhs per year.
Based on the findings of tools, marketing analyzes all of a brand’s marketing activities. They track both organic and paid efforts to decide what is and isn’t working for the company. This encourages an organization to fine-tune its marketing plan with the optimal outcomes. A candidate for this role should have good analytical capabilities as well as a strong grasp of quantitative metrics and statistics.
Their yearly pay is 4.6 lakhs rupees.
Digital Project Managers
Digital project managers are in charge of ensuring that a project runs seamlessly from conception to completion. A Digital Project Manager must be able to communicate effectively and have outstanding time management skills. They must set targets and deadlines, be well-organized, and demonstrate outstanding “people skills.” They make about 12 lakhs a year.
Today, a brand’s visual appeal is incredibly critical. People are more tactile, and they recall visual signals better than any other format. That is why graphic and video artists are in such high demand.
Their task is to build creatives and graphics that would positively impress the viewer. Using a range of tools and formats, such as blogs, various social media platforms, landing pages, ads, emailers, and so on. They make between Rs. 6 and Rs. 12 lakhs, based on their experience and skill level.
If you want a career that will still be in demand and will pay well, Digital Marketing is the profession for you.
Digital marketing is a broad area that necessitates a wide range of skills, including scientific, innovative, managerial, and the ability to forecast the outcome of a marketing campaign. So, no matter what your skills are, you’ll be able to find work in digital marketing.